What is Push Amplification?
Did you know that 40%-70% of your Push Notifications go undelivered in Asia? Push Amplification™, a technology
pioneered by MoEngage in 2017, improves Push
Notification deliverability on Android devices in Asia.
Push Amplification™ Plus, launched in 2019, is the next leap
forward in the Push Amplification™ Technology.
Why Push Notifications Go Undelivered
The Asian Android market is fragmented and dominated by many popular Chinese OEMs (and their market share is increasing rapidly).
40%-70% of your Push Notifications go undelivered because devices get disconnected from Google’s Push Notification delivery service called Firebase Cloud Messaging service or FCM.
For boosting customer engagement and LTV, it’s critical to ensure maximum Push Notification deliverability.
How Does Push Amplification™ Work?
Push Amplification™ improves Push Notification delivery by:
- Identifying undelivered Push Notifications, and then
- Acting as a fallback mechanism to Firebase Cloud Messaging (FCM), and then
- Directly delivering those Push Notifications to customers’ devices
This amplifies the overall delivery rates of your Push Notifications.
Evolution of Push Amplification™
How Does Push Amplification™ Plus Work?
Push Amplification™ Plus works by getting Exclusive Access to deliver Push Notifications through an OEM’s own push service’s system channel.
What’s worth noting is that this service always remains active and cannot be closed or killed by the device owner.
How Does Push Amplification Plus Work?
Push Amplification™ Plus works by getting Exclusive Access to deliver Push Notifications through an OEM’s own push service’s system channel.
What’s worth noting is that this service always remains active and cannot be closed or killed by the device owner.
Benefits of High Push Notification Delivery Rates
Every undelivered Push Notification is a missed opportunity to engage, convert and retain more customers. To maximize your Push Notification campaign goals, it’s critical to ensure that users actually receive your Push Notifications. Here are the benefits of high Push Notification deliverability:
Push Notification Delivery Rates for Various Industries (Without Push Amplification™)
