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What is Push Amplification™?

Did you know that 40%-70% of your Push Notifications go undelivered in Asia? Push Amplification™, a technology
pioneered by MoEngage in 2017, improves Push
Notification deliverability on Android devices in Asia.

Push Amplification™ Plus, launched in 2019, is the next leap
forward in the Push Amplification™ Technology.

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Why Push Notifications Go Undelivered

The Asian Android market is fragmented and dominated by many popular Chinese OEMs (and their market share is increasing rapidly).

Undelivered notifications are common in Android mobile devices because they get disconnected from Google’s Push Notification delivery service, Firebase Cloud Messaging service, or FCM. Chinese devices optimize battery life, which kills an app’s background processes and negatively impacts delivery rates.

For boosting customer engagement, digital growth, and LTV, it’s critical to ensure maximum Push Notification deliverability.

How Does Push Amplification™ Work?

Push Amplification™ improves your deliverability by:

  1. Identifying undelivered Push Notifications on your customer’s device and then
  2. Acting as a fallback mechanism to Firebase Cloud Messaging (FCM) and then
  3. Directly delivering those Push Notifications to customers’ devices
  4. This amplifies the overall notification deliverability of your Push Notifications.
How does MoEngage Push Amplification work?

Evolution of Push Amplification™

Push notification and push amplification
How does MoEngage Push Amplification™ work?

What is Push Amplification™ Plus, and How Does it Work?

Push Amplification™ Plus works by getting Exclusive Access to deliver Push Notifications through the push service channel of the customer’s device.

What’s worth noting is that this service always remains active and cannot be closed or killed by the device owner.

What is Push Amplification™ Plus, and How Does it Work?

Push Amplification™ Plus works by getting Exclusive Access to deliver Push Notifications through the push service channel of the customer’s device.

What’s worth noting is that this service always remains active and cannot be closed or killed by the device owner.

How does MoEngage Push Amplification™ work?

What are the Benefits of High Push Notification Delivery Rates?

Every undelivered app Push Notification is a missed opportunity to engage, convert and retain more customers on their mobile devices. To boost your Push Notification campaign goals, it’s critical to ensure that customers receive your Push Notifications by improving your overall delivery rates. Here are the benefits of high Push Notification delivery rates:

Push Notification Delivery Rates for Various Industries (Without Push Amplification™)

E-commerce

54%

Entertainment

36%

BFSI

50%

Travel

34%

Learn More About Push Amplification™

FAQ's

What is Push Amplification™?

Push Amplification™ is a technology pioneered by MoEngage to boost Push Notification delivery rates on customers’ Android devices.

What are the best benefits of Push Amplification™ for app Push Notifications?

By improving your Push Notifications’ delivery rates, Push Amplification™ positively impacts your conversion rates, retention, LTV, and product stickiness.

Who can use Push Amplification™ MoEngage?

App Push Notifications are an important channel for brands to drive customer engagement and retention. Marketers, Product Managers, Growth Marketers, and all those who send app Push Notifications and want to boost their Push Notification delivery rates see the best benefits of Push Amplification™.

How does MoEngage's Push Amplification™ boost Push Notification delivery rate?

Push Amplification™ acts as a fallback mechanism for undelivered notifications by Google’s Firebase Cloud Messaging (FCM) service and attempts to send your notification directly to your customer’s mobile device.

Looking To Boost Your Push Notification Delivery Rates?
Get In Touch With Us Today!